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Tokyo (29/10) – Under the tagline “TO YOU. TOYOTA,” Toyota is participating in the grand Japan Mobility Show (JMS) 2025 in Tokyo Big Sight, Japan, from October 29 to November 9, 2025. As a Mobility Company, Toyota is showcasing various innovations such as future technology, mobility products, and services aligned with its vision of Mobility for All and Carbon Neutrality. Toyota is also featuring the Land Cruiser FJ, set to launch in mid-2026. The Century is now positioned as an ultra-luxury segment brand with the tagline “Top of the Top, One of One,” further supported by the Century Coupe Concept. Lexus, with its pioneering identity, adopts the tagline “Discover, Imitate no one,” presenting the initial project of the Lexus LS Concept.
“The Japan Mobility Show (JMS) 2025 serves as a showcase for Toyota’s Multi Pathway Approach (MPA) in realizing the vision of Mobility for All and Carbon Neutrality. By listening to customers and committing to providing appropriate mobility solutions, Toyota offers innovative, sustainable, and environmentally friendly mobility choices. Toyota aims to ensure that every step provides positive value to communities worldwide,” said Hiroyuki Ueda, President Director of PT Toyota-Astra Motor (TAM).At Japan Mobility Show 2025, Toyota is exhibiting four brands: Toyota, Lexus, Century, and Daihatsu. Located in South Hall 1-2, Toyota highlights the unique roles delegated to each brand and how they collaborate to fulfill Toyota’s global vision. Central to Toyota’s philosophy is Mobility for All, a commitment that has guided the company since its inception and now attracts nearly 10 million customers annually.
Each brand understands that every individual deserves the right mobility solutions tailored to their preferences. One iconic product featured at JMS 2025 is the Land Cruiser FJ. Toyota imparts new value in the form of Freedom & Joy experienced when enjoying the Land Cruiser in each customer's unique way, while maintaining the reliability, durability, and off-road performance that support their distinctive lifestyles.
Visitors to JMS 2025 will also witness the transformation of Century from a premium Toyota product to an ultra-premium brand. This brand's position will be higher than Lexus, even though Lexus itself is already at the pinnacle of Toyota's product pyramid. The new Century will reaffirm its positioning in the high-end segment as “Top of The Top, One of One.”
Lexus's identity as a pioneer aligns with its tagline “Discover, Imitate no one.” Lexus is now prepared to face bolder challenges to explore and create new innovations. Symbolizing the brand's transformation, Lexus is showcasing a six-wheeled vehicle named the LS Concept. This concept is not merely a design experiment, as LS now signifies Luxury Space rather than Luxury Sedan.
This international automotive exhibition also features Toyota's Multi-Pathway Approach to Carbon Neutrality. Toyota focuses on providing sustainable and environmentally friendly mobility solutions that have been implemented in various countries. This strategy includes a comprehensive powertrain lineup, ranging from Flex Fuel Hybrid in South America, Small Hybrid in Asia, and the latest Fuel Cell EV in Japan.
Toyota’s Multi Pathway Approach in Indonesia
“Toyota implements the Multi Pathway Approach (MPA) by considering the diversity of demographics, energy resources, and infrastructure in various regions. Each country requires mobility solutions that align with its character and societal needs, as well as supporting the available energy ecosystem. The Toyota Mobility Concept serves as the foundation to achieve this goal. Mobility 1.0 enhances the value of mobility that can provide added value for customers, Mobility 2.0 expands mobility access to new domains, and Mobility 3.0 integrates mobility with social and energy systems,” stated Hiroyuki Ueda.
Best In Town
The Multi Pathway Approach is driven by three principles: Best in Town, Customer Comes First, and Start by Doing. Toyota is determined to be "Best in Town" by adapting to the unique needs of each market, national objectives, supply chain resilience, and fostering national sustainability. Toyota has played a significant role in the development of the automotive industry in Asia, including Indonesia, by contributing investments and taxes, building a solid supplier ecosystem, creating stable employment, and contributing to the development of local human resources.
This strategy emphasizes providing the best products and services that meet the unique mobility needs and demands of society in each country. One example is the global vehicle platform IMV (Innovative International Multi-Purpose Vehicle), introduced in 2002. This shared platform supports various vehicles that meet diverse mobility needs in developing markets, thereby achieving economies of scale that enable affordability and access.
Continuing the success of IMV, the Kijang Innova Zenix HEV has been the driving force behind Toyota's sales in Indonesia, accounting for approximately 47% of national Hybrid EV sales in 2024. This locally produced car is a testament to the success of the Best in Town strategy, thanks to comprehensive synergy across manufacturing, sales, and after-sales. This achievement is very promising as Indonesia's electrified vehicle (xEV) market continues to grow, with Toyota's xEV sales percentage rising from 8.7% (2023) to 14.7% (2024).
From a service perspective, the Best in Town spirit is also realized through Toyota's dealer network spread across Indonesia, providing the best services tailored to the needs of communities in each region. This ensures that every customer, wherever they are, can experience the same standard of quality and comfort.
Customer Comes First
Toyota will not forget its track record of delivering ever-better cars that have successfully become reliable mainstays for communities in many regions. Toyota will continue its efforts to create mobility solutions that can fulfill the Mobility for All objective. This ranges from vehicles for entry-level buyers to premium, cars for passenger and commercial needs, and also includes various vehicle types such as MPVs, SUVs, and Sedans.
The Multi Pathway Strategy has been implemented by Toyota Indonesia since the introduction of the Prius Hybrid in 2009. Other electrified vehicles (xEVs) have also been introduced, such as Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), and Fuel Cell Electric Vehicles (FCEV). Currently, Hybrid is the most relevant and well-received Toyota xEV by the Indonesian public.
However, not everyone can switch to xEVs given the regional demographics and varying societal habits. No One Left Behind, energy solutions like renewable energy utilizing natural resources have real potential for current implementation. Toyota Indonesia welcomes the initiative of the Government of the Republic of Indonesia to promote the use of renewable energy, including bioethanol E5 and biodiesel B40, as part of its energy diversification strategy. We recognize that achieving this success requires comprehensive readiness, encompassing a robust ecosystem for raw materials, production, distribution, and vehicle compatibility. Toyota is committed to ensuring that all our products can use environmentally friendly fuels, supporting sustainability and greener mobility goals in Indonesia.
“The diversity of powertrains and energy sources gives people the freedom to choose Toyota's low-emission mobility solutions that align with their lifestyle, needs, and purchasing power. The selection is also adjusted to the environmental conditions of their living place, available energy sources, and supporting infrastructure. We also offer a variety of electrified vehicles that people can choose from, making it easier to reduce emissions in daily life and inspiring more people to participate,” explained Henry Tanoto, Vice President Director of PT. Toyota-Astra Motor (TAM).
Start by Doing
Toyota's strategy begins with concrete actions in mobility, energy, and data, including the development of new mobility solutions and pilot projects to reduce CO₂ emissions. Through various projects, Toyota strives to improve people's quality of life through innovation and sustainable partnerships.
PT TAM has collaborated with Pertamina Patra Niaga and Serasi Autoraya (SERA) in a trial of using bioethanol E10 in Toyota vehicles to study the effectiveness of emission reduction, operational cost efficiency, and its impact on engine performance and data-driven business ecosystems.
Earlier this year, Toyota opened a Hydrogen Refueling Station (HRS) in Karawang, as Toyota's first independent refueling station in Southeast Asia and the second in Indonesia after PLN's. This facility will be expanded to six locations across Indonesia, in line with joint trials with PLN and Pertamina to introduce the use of hydrogen in daily life and open new business opportunities in hydrogen production and distribution.
Sustainable Development Goals (SDGs) targeted through the activities highlighted in this release:
For further information, please contact:
A. B Kuswandarto/ Galuh/ Dena/ Sasa Corporate Public Relations PT. Toyota Motor Manufacturing Indonesia Telp: (021) 651-5551 ext. 2727 Press Room Website: https://newsroom.toyota.co.id/ atok@toyota.co.id galuh.wulan@toyota.co.id denasty.putri@toyota.co.id saphira.kusbandiyah@toyota.co.id |
