Popularizing BEV

This introduces Toyota's planned basic approach for popularizing BEVs.

Toyota will not be constrained by the conventional business model, under which it would simply develop and manufacture BEVs, wholesale them to dealers, and deliver them to customers.

Rather, it will start by thinking about what it must do to better serve society.

Toyota will search for partners in an extensive and open manner and, together with them, will create a new business model.

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