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Sentul, Bogor (August 6, 2026) – Amid the increasingly tangible challenges of climate change, efforts to achieve the Net Zero Emissions (NZE) 2060 target require collaboration among various stakeholders, including the government, industry, educational institutions, and the wider community. In this effort, students as the next generation of the nation play an important role as agents of change through ideas and creativity that can create a real impact on the environment.
Toyota Indonesia Encourages Youth to Take an Active Role as EcoPioneers in Decarbonization Efforts photo 1 large
As part of its efforts to encourage the involvement of the younger generation in decarbonization efforts, Toyota Indonesia officially launched the Toyota Eco Youth (TEY) 14th edition at Valley Market, Bogor, on Thursday (August 6). Carrying the theme "Decarbonization, Lead The Change, Together for Earth" with the tagline EcoPioneer, the program invites high school and equivalent students across Indonesia to take an active role in decarbonization efforts through innovation and concrete actions. EcoPioneer represents a generation of young people who can pioneer change by utilizing local potential and wisdom to address environmental challenges.
Through TEY, Toyota Indonesia provides a platform for students to develop their creativity, strengthen collaboration, and realize innovations based on local wisdom that can be implemented in their surrounding environment. In line with the philosophy of Happiness for All and the Beyond Zero commitment, TEY is part of Toyota Indonesia's efforts to empower the younger generation to create solutions that provide benefits for the environment, society, and a more sustainable future for Indonesia.
"Carbon emissions are a shared challenge that knows no territorial boundaries. Therefore, solutions to reduce emissions can begin with environmental issues that are closest to our everyday lives. For more than 20 years, this spirit has continued to grow through Toyota Eco Youth. Carrying the EcoPioneer theme, we hope that the 14th edition of TEY will generate more innovations based on local wisdom that create an impact not only on the surrounding environment, but also on a broader scale," said TMMIN Vice President Director I Nyoman Winaya.
TEY is a social responsibility program of Toyota Indonesia (PT Toyota Motor Manufacturing Indonesia (TMMIN) and PT Toyota-Astra Motor (TAM)) in the form of an environmental project innovation competition for high school and equivalent students across Indonesia. Through this program, participants submit proposals for environmental innovations, which are then selected by a panel of judges. The best proposals receive mentoring through the implementation stage, enabling them to develop into solutions that provide tangible benefits to both the environment and society.
Since it was first held, TEY has evolved from a simple environmental conservation movement within schools into a platform for generating solutions to broader environmental challenges. The various innovations produced address issues closely related to everyday life, such as waste management, energy utilization, water conservation, and emission reduction. Throughout its journey, Toyota Indonesia has also established Eco Galleries at several schools as learning facilities that help sustain the spirit of environmental awareness among students.
The launch of the 14th edition of TEY also featured Ni Kadek Karina Dewi and Putu Darma Yasa, the 1st Place winners of the 12th edition of TEY from SMA Negeri Bali Mandara. Through their Bioghum innovation, bio-briquettes made from sorghum waste, they demonstrated how local potential and wisdom can be developed into an environmental solution that has gained international recognition. Their story is proof that innovations originating from simple issues in the surrounding environment can develop into solutions that provide broader benefits.
Toyota Indonesia Encourages Youth to Take an Active Role as EcoPioneers in Decarbonization Efforts photo 2 large
To strengthen its approach to the younger generation, the event also featured Jerhemy Owen, a content creator and environmental activist. He shared his experience on the importance of presenting environmental issues through approaches that are relevant to the younger generation, so that more young people are encouraged to become part of the solution.
Following the launch, participants of the 14th edition of TEY will take part in a series of socialization activities in various cities, proposal submissions and selection, the selection of the 25 best proposals, followed by mentoring through project development and implementation, enrichment and mentoring sessions, field visits (genba), as well as final presentations, judging, and the award ceremony. Mentoring is the main focus of TEY-14 to ensure that each project develops into an impactful and sustainable solution.
"Young people have the courage, creativity, and fresh perspectives that are greatly needed to address environmental challenges. Through Toyota Eco Youth, we want to encourage students not only to understand the importance of decarbonization, but also to be able to translate the issues around them into relevant and applicable innovations. We hope that the EcoPioneers can become agents of change who inspire schools, families, and communities to work together in building a more sustainable future for Indonesia," said Vice President Director of PT Toyota-Astra Motor (TAM), Jap Ernando Demily.
Held since 2005, TEY has evolved into one of Indonesia's sustainable environmental innovation development programs for high school and equivalent students. Throughout its journey to date, TEY has involved 2,033 schools from 34 provinces, generated 9,972 environmental innovation proposals, implemented 232 environmental projects, and established 32 Eco Galleries as environmental education spaces that continue to be utilized by participating schools.
TEY participants have reached almost all regions of Indonesia. The various innovations produced focus on issues closely related to everyday life, such as waste management, energy utilization, water conservation, and emission reduction. This demonstrates the growing environmental awareness among the younger generation in developing sustainable solutions for the environment, while also strengthening the spirit of decarbonization in Indonesia.
Toyota Eco Youth (TEY) is a corporate social responsibility (CSR) program of Toyota Indonesia (PT Toyota Motor Manufacturing Indonesia and PT Toyota-Astra Motor) in the form of an environmental project innovation competition for students from high schools, Madrasah Aliyah (MA), and Vocational High Schools (SMK), or their equivalents, across Indonesia. The program, which has been held since 2005, is now entering its 14th edition.
Relevant SDG targets related to the activities featured in this release:
For further information, please contact:
A. B Kuswandarto / Galuh / Sasa / Ghea
Corporate Public Relations PT. Toyota Motor Manufacturing Indonesia
Tel: (021) 651-5551 ext. 2727
Press Room Website: newsroom.toyota.co.id
Philardi Ogi
Head of Public Relation and Motorsport PT Toyota-Astra Motor
Press Room Website: pressroom.toyota.astra.co.id
Tel: (021) 651-5551 ext. 3827
Fax: (021) 651-5231
Corporate Social Responsibility, CSR, Toyota Eco Youth, TEY 14, EcoPioneer, Decarbonization
